Radio: Starcom’s Tracey Scheppach on the Future of TV Advertising

In this recorded episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,” Tracey Scheppach, SVP and video innovation director at Starcom USA, provides an overview of the issues that new video technologies are presenting for the advertising industry. Topics discussed include addressable advertising, its strengths and limitations, and how it is likely to develop over the coming year or so; what the emergence of new techniques for gathering data on commercial viewing behavior means for advertisers; the opportunities and challenges created by new technologies for delivering Internet content to the television; how new consumer viewing behaviors are necessitating new, “collaborative” advertising models and formats; how advances in video search technology–and the increased access to long-tail content that these advances make possible–are likely to change the advertising business; and much, much more.

To listen to the show, click here.

 

 

 

Show Transcripts

[itvt] is now offering transcripts of our radio shows. If you would like to order a transcript of this show or of one of our previous shows (listed below), please email your request to: transcripts@itvt.com. Price: $130.00 each.

 

Archived Broadcasts

[itvt] is making past broadcasts of the show available on the show’s homepage.

Broadcast #67 : Dan Hassan, chairman and co-CEO of Boston-based Backchannelmedia–a company that has developed a patent-pending technology which it bills as allowing viewers to easily interact with TV ads and programs by using their remotes to bookmark interesting content and advertiser offers to a personal Web site for later viewing–discusses the company’s technology, product strategy and business model; describes the trials it is conducting with local TV stations in New England; outlines its roadmap for its platform; and much more.

Broadcast #66 : iStreamPlanet founder, president and CEO, Mio Babic, and the company’s SVP of business development, Randy Levine, discuss its work with Microsoft’s Silverlight team on enabling broadband video streaming of President Obama’s inauguration; outline how they believe iStreamPlanet’s platform is differentiated in the market; discuss their view of the future of streaming HD technology; explain why they believe that the market for video streaming will continue to grow healthily, despite the troubled economy; and more.

Broadcast #65 : TiVo’s director of product marketing, Bob “Pony” Poniatowski, provides an overview of the new TiVo Search and explains the company’s goals for the service. TiVo bills its platform’s new search functionality as offering improved search results; enabling users to discover “millions of pieces” of on-demand broadband video from such sources as YouTube and Amazon Video on Demand; taking advantage of the extra screen real estate provided by HDTV sets to show more details about highlighted programs than before; facilitating discovery of HD content by automatically recommending HDTV channels and episodes, whenever users schedule a program to record; displaying the most popular search results of the day automatically, even when users type only a single letter; allowing searches to be conducted not just with the first word of a title, but with any word; allowing users to browse shows season-by-season; and more.

Broadcast #64 : Howard Fiderer, VP of product line management at Invidi Technologies, provides an overview of the company’s newly launched ADS4EBIF addressable advertising system for ETV/EBIF, as well as an overview of its flagship Advatar addressable advertising platform; outlines the challenges of working with ETV/EBIF and the challenges facing the addressable advertising industry in general; discusses Invidi’s roadmap for the Advatar platform; and much more.

Broadcast #63 : Steve Hawley, principal analyst at [itvt]’s new IPTV and interactive TV research and analysis service, IIP, discusses the service’s various offerings, which include research papers, consulting, access to industry databases, and marketing benefits. In addition to pitching the new service, Hawley, who is best known as the principal of IPTV research firm, tvstrategies, provides an overview of the current state of the IPTV industry and outlines the IPTV trends he expects to see unfolding over the course of this year.

Broadcast #62 : A panel of experts–industry analyst, Leslie Ellis (author of the column, “Translation Please“); Seth Haberman, CEO of Visible World; Steve Hawley, principal at tvstrategies and at [itvt]’s new research arm, IIP; Will Kreth, director of product management for interactive TV at Time Warner Cable; and industry analyst, Bill Niemeyer–present their picks for the most important interactive TV stories of 2008, as well as their interactive TV predictions for 2009.

Broadcast #61 : Vibha Ristagi, president and CEO of itaas, an Atlanta-based company that provides a range of development, integration and testing services for interactive TV, discusses itaas’s istart ETV Developer Program, which recently added four new members: Alcatel-Lucent, iCueTV, Integra5, and Tellytopia (note: the program is billed as providing members with tools, documentation, software upgrades and support for the TVWorks ETV platform, and as allowing developers to leverage the company’s application-lifecycle expertise for assistance from initial concept and architecture design to development, testing and post-deployment support). Topics covered by Rustagi in the interview include the technological and market challenges facing ETV/EBIF and OCAP/tru2way developers; what she sees as itaas’s differentiators in the interactive TV market; and the ways in which she expects the interactive TV space to develop over the next 18 months or so.

Radio: iStreamPlanet Execs on Streaming President Obama’s Inauguration

Las Vegas-based iStreamPlanet was recently tapped by Microsoft and the Presidential Inaugural Committee to help enable live and on-demand video streaming of President Obama’s inauguration on the Committee’s Web site. The project saw the company collaborating with Microsoft to develop a media player experience that was powered by Microsoft Silverlight.

In this recorded episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,” iStreamPlanet founder, president and CEO, Mio Babic, and the company’s SVP of business development, Randy Levine, discuss its work with Microsoft’s Silverlight team on the project; outline how they believe iStreamPlanet’s platform is differentiated in the market; discuss their view of the future of streaming HD technology; explain why they believe that the market for video streaming will continue to grow healthily, despite the troubled economy; and more.

To listen to the show, click here.

Show Transcripts

[itvt] is now offering transcripts of our radio shows. If you would like to order a transcript of this show or of one of our previous shows (listed below), please email your request to: transcripts@itvt.com. Price: $55.00 each.

 

Archived Broadcasts

[itvt] is making past broadcasts of the show available on the show’s homepage.

Broadcast #65 : TiVo’s director of product marketing, Bob “Pony” Poniatowski, provides an overview of the new TiVo Search and explains the company’s goals for the service. TiVo bills its platform’s new search functionality as offering improved search results; enabling users to discover “millions of pieces” of on-demand broadband video from such sources as YouTube and Amazon Video on Demand; taking advantage of the extra screen real estate provided by HDTV sets to show more details about highlighted programs than before; facilitating discovery of HD content by automatically recommending HDTV channels and episodes, whenever users schedule a program to record; displaying the most popular search results of the day automatically, even when users type only a single letter; allowing searches to be conducted not just with the first word of a title, but with any word; allowing users to browse shows season-by-season; and more.

Broadcast #64 : Howard Fiderer, VP of product line management at Invidi Technologies, provides an overview of the company’s newly launched ADS4EBIF addressable advertising system for ETV/EBIF, as well as an overview of its flagship Advatar addressable advertising platform; outlines the challenges of working with ETV/EBIF and the challenges facing the addressable advertising industry in general; discusses Invidi’s roadmap for the Advatar platform; and much more.

Broadcast #63 : Steve Hawley, principal analyst at [itvt]’s new IPTV and interactive TV research and analysis service, IIP, discusses the service’s various offerings, which include research papers, consulting, access to industry databases, and marketing benefits. In addition to pitching the new service, Hawley, who is best known as the principal of IPTV research firm, tvstrategies, provides an overview of the current state of the IPTV industry and outlines the IPTV trends he expects to see unfolding over the course of this year.

Broadcast #62 : A panel of experts–industry analyst, Leslie Ellis (author of the column, “Translation Please“); Seth Haberman, CEO of Visible World; Steve Hawley, principal at tvstrategies and at [itvt]’s new research arm, IIP; Will Kreth, senior director of advanced video strategy at Time Warner Cable; and industry analyst, Bill Niemeyer–present their picks for the most important interactive TV stories of 2008, as well as their interactive TV predictions for 2009.

Broadcast #61 : Vibha Ristagi, president and CEO of itaas, an Atlanta-based company that provides a range of development, integration and testing services for interactive TV, discusses itaas’s istart ETV Developer Program, which recently added four new members: Alcatel-Lucent, iCueTV, Integra5, and Tellytopia (note: the program is billed as providing members with tools, documentation, software upgrades and support for the TVWorks ETV platform, and as allowing developers to leverage the company’s application-lifecycle expertise for assistance from initial concept and architecture design to development, testing and post-deployment support). Topics covered by Rustagi in the interview include the technological and market challenges facing ETV/EBIF and OCAP/tru2way developers; what she sees as itaas’s differentiators in the interactive TV market; and the ways in which she expects the interactive TV space to develop over the next 18 months or so.

[itvt] Presents…The TV of Tomorrow Show 2009

InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the third annual TV of Tomorrow Show, March 10th-11th (Tuesday-Wednesday), 2009 in San Francisco, California at the famous Yerba Buena Center for the Arts.

The first two TV of Tomorrow Shows were praised by sponsors, speakers, exhibitors and attendees not only as true experts’ conferences that attracted a veritable “who’s who” of the interactive TV industry, but as offering a thoroughly unique and enjoyable experience. We are working hard to ensure that the TV of Tomorrow Show 2009–which is already attracting an array of high-powered speakers and which will feature a line-up of fascinating entertainments–is even better.
New Year Discount registration for [itvt]’s TV of Tomorrow Show ends January 21st.

 

New Year Discount registration allows you to attend the TV of Tomorrow Show for just $875, representing a savings of $500 off the regular price of a ticket.

From January 22nd through February 21st, tickets will be priced at $975.
From February 22nd through March 10th, tickets will be priced at $1,275.

Registration and Preferred Hotels
To find out more about discounted registration and our preferred hotel partners (The St. Regis and The W), click here.

For an extensive gallery of photos from the TV of Tomorrow Show 2007 and 2008, click here.

***NOMINATIONS Now Open for the 6th Annual Awards for Leadership in Interactive and Multiplatform Television***

Click here for details about the awards.

 

• The deadline for submitting nominations is February 3, 2009.
• The Awards will be presented March 10 at [itvt]’s TV of Tomorrow Show.
• The Awards recognize excellence in eight categories: 1) “Most Significant Impact”: the company or organization that has had the most significant impact on the industry as a whole over the past year (i.e. March 1, 2008 through February 3, 2009); 2) “Most Significant Newcomer”: the company or organization that was the most significant newcomer/breakthrough player of the past year; 3) “Most Significant Technology, Platform or Product”: the company or organization that invented the most innovative and disruptive technology, platform or product of the past year; 4) “Most Significant Content Offering”: the company or organization that created the most innovative and disruptive content offering of the past year; 5) “Most Innovative Design or User Interface”: the company or organization that created the most innovative and disruptive design/user interface/content-navigation schema of the past year; 6) “Individual Leadership I”: an individual who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward; 7) “Individual Leadership II”: an individual who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward; 8) “ITV All-Star”: an individual who has a long-term track record of leadership in the interactive multiplatform television industry, and who is an appropriate candidate for membership in an ITV Hall of Fame.
• The winners of the awards will be selected via a two-stage process: [itvt] readers will submit nominations through February 3 (note: readers are more than welcome to nominate their own companies or organizations, their colleagues, or even themselves); then a panel of industry experts will vote to determine the winner of each award category.
• An online nomination form is available here: http://bit.ly/njXm
• If you wish, you may send supporting materials 1) as .pdf attachments in an email to swedlow@itvt.com; 2) as hyperlinks in an email to swedlow@itvt.com; or 3) on DVD via snail mail to InteractiveTV Today/2959 Mission Street Suite A/San Francisco/CA 94110.

To explore our dedicated TV of Tomorrow Show Web site, click here.

To discuss the TV of Tomorrow Show, or to give us feedback and suggestions (including new technologies you would like to see showcased and topics you would like to see discussed), email us at swedlow@itvt.com.
Speakers & Attendees

Speakers and attendees who have confirmed to date hail from (a sub-set): A&E, ABC, Accedo Broadband, Accel Partners, ActiveVideo Networks, Alcatel-Lucent, Backchannelmedia, BBC, BIAP, BitGravity, BlackArrow, boxee, Brainstorm Communications, Bravo, CableLabs, Cablevision, Canaan Partners, Canoe Ventures, CBS, Comcast, Comcast Media Center, Denuo–A Publicis Groupe Company, DISH Network, Disney, Ensequence, etc.TV, Fox Broadcasting, Fox Cable, Giant Interactive, Google, GSN, GuideWorks, Hand Eye Technologies, HITN, HSN, Integra5, Invidi, IPG Emerging Media Lab, iWidgets, Lauder Partners, Macrovision, McKinsey, Microsoft, MiniWeb, Motorola, Move Networks, MTVN, MySpaceTV, NBC, NCC, NDNU, NDS, Nexnet, Oberon Media, OpenTV, Opportunity Management Company, Overlay.TV, Rentrak, RocketOn, Roku, S&T, Saban Ventures, Schematic, SeaChange, Sezmi, Showtime, Softel Group, SportVu, Springback Creative, Starz, SuddenLink, Sun Microsystems, Sustainable Spaces, TAG Networks, Time Warner Cable, TiVo, Tribune, TubeMogul, Turner, tvstrategies, TVWorks, Unisoft, Universal McCann, USC Entertainment Technology Center, Verizon FiOS TV, Vidiom Systems, VisibleWorld, Visiware, Wachovia, Watercooler, Yahoo Inc., Yahoo Inc., Zodiac Interactive.

For more pictures and bios of speakers, click here.

Sponsors
The TV of Tomorrow Show offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company–at the event itself, in the [itvt] newsletter, and in our talk radio show. If you would like to find out more about sponsoring the event, email us at sponsors@itvt.com or call 415-824-5806.

Confirmed to date:

Premiere

 

Multiplatform Platinum  

On Demand Gold 

Supporting Sponsors  

TVOT Design Partner 

[itvt]’s PR Partner  

[itvt] Industry Partners 

Press Inquiries: please contact Matt Meeks at matt_meeks@bhimpact.com or 310-694-3135.Conference Inquiries: please contact Tracy Swedlow at swedlow@itvt.com or 415-824-5806.

Radio: TiVo’s New Search

At the Consumer Electronics Show in Las Vegas earlier this month, DVR vendor/service provider, TiVo, unveiled a redesigned version of its platform’s search functionality. According to the company, the new TiVo Search offers improved search results; enables users to discover “millions of pieces” of on-demand broadband video from such sources as YouTube and Amazon Video on Demand; takes advantage of the extra screen real estate provided by HDTV sets to show more details about highlighted programs than before, eliminating the need to dig down into each program listing; offers a new discovery bar that gives a quick guide to relevant content; facilitates discovery of HD content by automatically recommending HDTV channels and episodes, whenever users schedule a program to record; displays the most popular search results of the day automatically, even when users type only a single letter; allows searches to be conducted not just with the first word of a title, but with any word; allows users to browse shows season-by-season; and more. (Note: in a press release announcing the revamped search functionality, TiVo president and CEO, Tom Rogers, described it as “doing for the TV…what Google did for the Internet…bringing people a combination of excellent search results and innovative discovery that can’t be found anywhere else.”)

In this recorded episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,” TiVo’s director of product marketing, Bob “Pony” Poniatowski, provides an overview of the new TiVo Search and explains the company’s goals for the service.

To listen to the show, click here.

Show Transcripts

[itvt] is now offering transcripts of our radio shows. If you would like to order a transcript of this show or of one of our previous shows (listed below), please email your request to: transcripts@itvt.com. Price: $55.00 each.

 

Archived Broadcasts

[itvt] is making past broadcasts of the show available on the show’s homepage.

Broadcast #64 : Howard Fiderer, VP of product line management at Invidi Technologies, provides an overview of the company’s newly launched ADS4EBIF addressable advertising system for ETV/EBIF, as well as an overview of its flagship Advatar addressable advertising platform; outlines the challenges of working with ETV/EBIF and the challenges facing the addressable advertising industry in general; discusses Invidi’s roadmap for the Advatar platform; and much more.

Broadcast #63 : Steve Hawley, principal analyst at [itvt]’s new IPTV and interactive TV research and analysis service, IIP, discusses the service’s various offerings, which include research papers, consulting, access to industry databases, and marketing benefits. In addition to pitching the new service, Hawley, who is best known as the principal of IPTV research firm, tvstrategies, provides an overview of the current state of the IPTV industry and outlines the IPTV trends he expects to see unfolding over the course of this year.

Broadcast #62 : A panel of experts–industry analyst, Leslie Ellis (author of the column, “Translation Please“); Seth Haberman, CEO of Visible World; Steve Hawley, principal at tvstrategies and at [itvt]’s new research arm, IIP; Will Kreth, director of product management for interactive TV at Time Warner Cable; and industry analyst, Bill Niemeyer–present their picks for the most important interactive TV stories of 2008, as well as their interactive TV predictions for 2009.

Broadcast #61 : Vibha Ristagi, president and CEO of itaas, an Atlanta-based company that provides a range of development, integration and testing services for interactive TV, discusses itaas’s istart ETV Developer Program, which recently added four new members: Alcatel-Lucent, iCueTV, Integra5, and Tellytopia (note: the program is billed as providing members with tools, documentation, software upgrades and support for the TVWorks ETV platform, and as allowing developers to leverage the company’s application-lifecycle expertise for assistance from initial concept and architecture design to development, testing and post-deployment support). Topics covered by Rustagi in the interview include the technological and market challenges facing ETV/EBIF and OCAP/tru2way developers; what she sees as itaas’s differentiators in the interactive TV market; and the ways in which she expects the interactive TV space to develop over the next 18 months or so.

 

Radio: Invidi’s Howard Fiderer on the Company’s New ADS4EBIF System

In this recorded episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,” Howard Fiderer, VP of product line management at Invidi Technologies, provides an overview of the company’s newly launched ADS4EBIF addressable advertising system for ETV/EBIF, as well as an overview of its flagship Advatar addressable advertising platform; outlines the challenges of working with ETV/EBIF and the challenges facing the addressable advertising industry in general; discusses Invidi’s roadmap for the Advatar platform; and much more.

To listen to the show, click here.

Show Transcripts

[itvt] is now offering transcripts of our radio shows. If you would like to order a transcript of this show or of one of our previous shows (listed below), please email your request to: transcripts@itvt.com. Price: $55.00 each.

 

Archived Broadcasts

[itvt] is making past broadcasts of the show available on the show’s homepage.

Broadcast #63 : Steve Hawley, principal analyst at [itvt]’s new IPTV and interactive TV research and analysis service, IIP, discusses the service’s various offerings, which include research papers, consulting, access to industry databases, and marketing benefits. In addition to pitching the new service, Hawley, who is best known as the principal of IPTV research firm, tvstrategies, provides an overview of the current state of the IPTV industry and outlines the IPTV trends he expects to see unfolding over the course of this year.

Broadcast #62 : A panel of experts–industry analyst, Leslie Ellis (author of the column, “Translation Please“); Seth Haberman, CEO of Visible World; Steve Hawley, principal at tvstrategies and at [itvt]’s new research arm, IIP; Will Kreth, director of product management for interactive TV at Time Warner Cable; and industry analyst, Bill Niemeyer–present their picks for the most important interactive TV stories of 2008, as well as their interactive TV predictions for 2009.

Broadcast #61 : Vibha Ristagi, president and CEO of itaas, an Atlanta-based company that provides a range of development, integration and testing services for interactive TV, discusses itaas’s istart ETV Developer Program, which recently added four new members: Alcatel-Lucent, iCueTV, Integra5, and Tellytopia (note: the program is billed as providing members with tools, documentation, software upgrades and support for the TVWorks ETV platform, and as allowing developers to leverage the company’s application-lifecycle expertise for assistance from initial concept and architecture design to development, testing and post-deployment support). Topics covered by Rustagi in the interview include the technological and market challenges facing ETV/EBIF and OCAP/tru2way developers; what she sees as itaas’s differentiators in the interactive TV market; and the ways in which she expects the interactive TV space to develop over the next 18 months or so.

Radio: Steve Hawley on [itvt]’s New Research Offering and the Current State of IPTV

In this episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,” Steve Hawley, principal analyst at [itvt]’s new IPTV and interactive TV research and analysis service, IIP, discusses the service’s various offerings, which include research papers, consulting, access to industry databases, and marketing benefits. In addition to pitching the new service, Hawley, who is best known as the principal of IPTV research firm, tvstrategies, provides an overview of the current state of the IPTV industry and outlines the IPTV trends he expects to see unfolding over the course of this year.

To listen to the show, click here.

Show Transcripts

[itvt] is now offering transcripts of our radio shows. If you would like to order a transcript of this show or of one of our previous shows (listed below), please email your request to: transcripts@itvt.com. Price: $55.00 each.

 

Archived Broadcasts

[itvt] is making past broadcasts of the show available on the show’s homepage.

Broadcast #62 : A panel of experts–industry analyst, Leslie Ellis (author of the column, “Translation Please“); Seth Haberman, CEO of Visible World; Steve Hawley, principal at tvstrategies and at [itvt]’s new research arm, IIP; Will Kreth, director of product management for interactive TV at Time Warner Cable; and industry analyst, Bill Niemeyer–present their picks for the most important interactive TV stories of 2008, as well as their interactive TV predictions for 2009.

Broadcast #61 : Vibha Ristagi, president and CEO of itaas, an Atlanta-based company that provides a range of development, integration and testing services for interactive TV, discusses itaas’s istart ETV Developer Program, which recently added four new members: Alcatel-Lucent, iCueTV, Integra5, and Tellytopia (note: the program is billed as providing members with tools, documentation, software upgrades and support for the TVWorks ETV platform, and as allowing developers to leverage the company’s application-lifecycle expertise for assistance from initial concept and architecture design to development, testing and post-deployment support). Topics covered by Rustagi in the interview include the technological and market challenges facing ETV/EBIF and OCAP/tru2way developers; what she sees as itaas’s differentiators in the interactive TV market; and the ways in which she expects the interactive TV space to develop over the next 18 months or so.