Amsterdam-based mobile entertainment technology provider, IceMobile, has unveiled a technology, called VideoCall2TV, that enables viewers with 3G mobile phones to send video to TV programs for broadcast live on the air. According to IceMobile, the technology works on any 3G device or network in the world. It supports billing on a per-minute basis, and, the company says, includes all the content-management, monitoring and on-screen display solutions needed to integrate user-generated live video directly into a show. Among other things, the new technology could be used to allow viewers to take part in live talent contests: it supports what IceMobile calls a "preliminary game round" which takes place on the mobile screen and which allows thousands of people to call in simultaneously, so that producers can make an initial cut of entrants and then send the most talented on to further rounds on live TV. "IceMobile’s clients are media and telecom companies, such as MTV Networks, Endemol, Vodafone and T-Mobile," the company’s CEO, Ralph Cohen, said in a prepared statement. "For years, these companies generated a lot of revenue with SMS-to-TV services, but are now looking for the next big innovation to entertain their audiences, and generate new revenue streams. With IceMobile’s VideoCall2TV, a whole new and profitable chapter in the history of interactive and user-generated TV will open up for these companies."
Click http://www.itvt.com to subscribe to our free email newsletter, which contains all the news stories you see on this Web site, and additional breaking news and scoops, in-depth features, interviews, and other exclusive content you will not read anywhere else.
Filed under: Technology | Leave a comment »