Radio: Steve Hawley on [itvt]’s New Research Offering and the Current State of IPTV

In this episode of [itvt]’s talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,” Steve Hawley, principal analyst at [itvt]’s new IPTV and interactive TV research and analysis service, IIP, discusses the service’s various offerings, which include research papers, consulting, access to industry databases, and marketing benefits. In addition to pitching the new service, Hawley, who is best known as the principal of IPTV research firm, tvstrategies, provides an overview of the current state of the IPTV industry and outlines the IPTV trends he expects to see unfolding over the course of this year.

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Show Transcripts

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Archived Broadcasts

[itvt] is making past broadcasts of the show available on the show’s homepage.

Broadcast #62 : A panel of experts–industry analyst, Leslie Ellis (author of the column, “Translation Please“); Seth Haberman, CEO of Visible World; Steve Hawley, principal at tvstrategies and at [itvt]’s new research arm, IIP; Will Kreth, director of product management for interactive TV at Time Warner Cable; and industry analyst, Bill Niemeyer–present their picks for the most important interactive TV stories of 2008, as well as their interactive TV predictions for 2009.

Broadcast #61 : Vibha Ristagi, president and CEO of itaas, an Atlanta-based company that provides a range of development, integration and testing services for interactive TV, discusses itaas’s istart ETV Developer Program, which recently added four new members: Alcatel-Lucent, iCueTV, Integra5, and Tellytopia (note: the program is billed as providing members with tools, documentation, software upgrades and support for the TVWorks ETV platform, and as allowing developers to leverage the company’s application-lifecycle expertise for assistance from initial concept and architecture design to development, testing and post-deployment support). Topics covered by Rustagi in the interview include the technological and market challenges facing ETV/EBIF and OCAP/tru2way developers; what she sees as itaas’s differentiators in the interactive TV market; and the ways in which she expects the interactive TV space to develop over the next 18 months or so.